In an indefinable space containing large flipcharts a brainstorming session is being conducted in faultless “German manager-speak”. We follow the Quickborner Team (QT), a Hamburg consultancy that specializes in optimizing workplaces. Filmmaker Harun Farocki spent a year immersing himself in the world of QT, sitting in on their meetings and tracking their endeavours to create a new product – “mobile workplaces” – enabling staff to work both independently and more quickly, more efficiently and in a smarter way. It’s a brand-new product that is supposed to get rid of the traditional layout of the workspace.

Or alternatively, a study of how concepts constantly attempt to repackage themselves in the framework of the latest neoliberal mantras, optimization and flexibility.

Ein neues Produkt © Harun Farocki 2012