LUST (NL)
is a multidisciplinary graphic design practice established in 1996 by Jeroen Barendse, Thomas Castro, and Dimitri Nieuwenhuizen, based in The Hague, Netherlands. LUST works in a broad spectrum of media including traditional printwork and book design, abstract cartography and data-visualisations, new media and interactive installations, and architectural graphics. Moreover, LUST is deeply interested in exploring new pathways for design at the cutting edge where new media and information technologies, architecture and urban systems and graphic design overlap.
This fascination led to establishing LUSTlab in the summer of 2010. LUSTlab is more than a new form of Research & Development. LUSTlab goes further than observing, inventing and producing, by means of forming a platform where knowledge, issues and ideologies can be shared.
LUSTlab researches, generates hypotheses and makes unstable media stable again. The future of digital media lies in the design of its use. Humanizing the unhuman, bringing the internet down to earth and finding the missing link between the digital and the physical. The outcomes vary from (strategic) visions to new communication tools, man-machine installations and physical products using digital content.
Stefania Passera (IT/FI)
is a doctoral researcher (MIND Research Group, Aalto University School of Science, Helsinki, Finland) and a freelance graphic designer.
She is currently focusing on the emerging topic of contract visualization, an approach that aims at making contracts clearer and more user-friendly with the help of better typography, layout design and information visualization. The goal is not to beautify contracts, but to help the readers in making sense of complex information. In business contracts, transparency and trust can lead partners in being more collaborative and innovative in their efforts to deliver value to the final customer. In consumer contracts, companies can gain a competitive edge and improve their brand through transparency. In public procurement, clearer rules can strengthen the public-private collaboration, and ultimately deliver better services to citizens.
Stefania has been working with private and public organizations in Finland on the development of user-centered visual contract documents, combining research and practice. She is the mastermind behind the Legal Design Jam, an international series of workshops where designers and lawyers collaborate in redesigning existing legal documents in a user-centric manner. Additionally, she teaches strategic innovation through design thinking and experimentation, in an international master course provided by Aalto University and ESADE Business School Barcelona.