In an age in which we have access to a lot of information (internet, TV, etc.), we often feel the need to touch upon everything. However, it is important to channel our energy and our expertise and diversify ourselves in a coherent and strategic manner in relation to our values and our universe.
In order to approach this theme, we have chosen three different brands that, according to us, have diversified themselves successfully. We want to address the following questions: where did these brands come from? What led them to choose that path? Has multidisciplinarity brought them further success?
Which discipline led the other? Was it a decision from the outset or a (marketing or commercial) redirection?
We would like to show young creators that the challenge of diversification is achievable if it is well thought out.
With: Pascale Mussard, Director of Petit h, Hermès Louise Van den Bogaert, Collection Director at Kitsuné Coralie Barbier, Artistic Director at Mosaert
Programme
18:30 > Welcome
19:00 > Seminar
20:30 > Networking drink
