Tim Fendley founded Applied to push the boundaries of information design. A central focus is making cities more understandable by providing useful information, evidenced by projects in London, Glasgow, Leeds, Brighton, New York and Vancouver. Tim’s work draws on his cultural and commercial experience in environmental, editorial, identity and interactive design for clients such as Bosch, Ferrari, Vancouver Translink, Gilbert & George, Orange and Lexus. Tim was the lead designer of the Bristol Legible City initiative.
He has a passion for cities and mapping and a methodology that encompasses diagnostic testing in real situations mixed with product design prototyping techniques. Tim’s recent interest has been to make sense of London, by initiating and leading the design of Legible London, a capital-wide pedestrian wayfinding scheme. When it is complete, it will be the most extensive of its kind in the world.
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