LUST (NL)

is a mul­ti­dis­ci­pli­nary graphic design prac­tice estab­lished in 1996 by Jeroen Barendse, Thomas Castro, and Dimitri Nieuwenhuizen, based in The Hague, Netherlands. LUST works in a broad spec­trum of media including tra­di­tional print­work and book design, abstract car­tog­raphy and data-visualisations, new media and inter­ac­tive instal­la­tions, and archi­tec­tural graphics. Moreover, LUST is deeply inter­ested in exploring new path­ways for design at the cut­ting edge where new media and infor­ma­tion tech­nolo­gies, archi­tec­ture and urban sys­tems and graphic design overlap.
This fas­ci­na­tion led to estab­lishing LUSTlab in the summer of 2010. LUSTlab is more than a new form of Research & Development. LUSTlab goes fur­ther than observing, inventing and pro­ducing, by means of forming a plat­form where knowl­edge, issues and ide­olo­gies can be shared.
LUSTlab researches, gen­er­ates hypotheses and makes unstable media stable again. The future of dig­ital media lies in the design of its use. Humanizing the unhuman, bringing the internet down to earth and finding the missing link between the dig­ital and the phys­ical. The out­comes vary from (strategic) visions to new com­mu­ni­ca­tion tools, man-machine instal­la­tions and phys­ical prod­ucts using dig­ital con­tent.

Stefania Passera (IT/FI)

is a doc­toral researcher (MIND Research Group, Aalto University School of Science, Helsinki, Finland) and a free­lance graphic designer.
She is cur­rently focusing on the emerging topic of con­tract visu­al­iza­tion, an approach that aims at making con­tracts clearer and more user-friendly with the help of better typog­raphy, layout design and infor­ma­tion visu­al­iza­tion. The goal is not to beau­tify con­tracts, but to help the readers in making sense of com­plex infor­ma­tion. In busi­ness con­tracts, trans­parency and trust can lead part­ners in being more col­lab­o­ra­tive and inno­v­a­tive in their efforts to deliver value to the final cus­tomer. In con­sumer con­tracts, com­pa­nies can gain a com­pet­i­tive edge and improve their brand through trans­parency. In public pro­cure­ment, clearer rules can strengthen the public-private col­lab­o­ra­tion, and ulti­mately deliver better ser­vices to cit­i­zens.
Stefania has been working with pri­vate and public orga­ni­za­tions in Finland on the devel­op­ment of user-centered visual con­tract doc­u­ments, com­bining research and prac­tice. She is the mas­ter­mind behind the Legal Design Jam, an inter­na­tional series of work­shops where designers and lawyers col­lab­o­rate in redesigning existing legal doc­u­ments in a user-centric manner. Additionally, she teaches strategic inno­va­tion through design thinking and exper­i­men­ta­tion, in an inter­na­tional master course pro­vided by Aalto University and ESADE Business School Barcelona.