On the building’s awning our name is spelt in various different ways: beurshowbrug, bourscaubirg, etc. Seven different spellings, but which is the ‘right’ one? Who was it who took it upon themselves to liberate Beursschouwburg from the shackles of official spelling? — What People Say, David Helbich, 2012, Facade signage, plexi glass & ferrite magnets

Long-time music lovers and newfound hiking enthusiasts, this one is for you <3

"Instead of designing a new visual identity from scratch, we tried to break this habit by using elements from previous themes in a new way. A kind of sound mix show in which we let titles, colours, tags, grids, logos from previous styles come together in different combinations. It is also a sustainable way to reuse what has already been made into something new. A strategy for teasing out, re-moulding and reinventing our habitual design methods."

No theme, but a focus on different disciplines and spaces, due in part to the opening of the new exhibition space: "We chose to work with just colour and typography. There was also the Tashweesh festival, which already had its own signature style. So everything became green and the festival metallic."

In times of fake news and persistent colonial power structures, this programme would bring together forgotten, under-served and intuitive forms of knowledge. Would, because by that spring, almost all ways of coming together were hindered. "We made a booklet in the same format as the old Beursschouwburg programmes that would double as a programme, calendar, journal, and scrapbook. We found the theme to be quite difficult, complex and layered. So we used the orange and silver colours from work shirts and traffic cones. By letting grids, mirror writing and chalk paper play with each other, the booklet started to feel as layered as the programme. What is still hidden, what is already visible?"

2012-2016

2018-2019

2020-2021