In this poetic essay, Julier documents the phenomenon of a people in emigration and of a landscape that will disappear. Oddly enough, the Tuvalu do not behave in a fundamentally different way from other communities in the face of their irrevocable fate. The threat of demise cannot prevent the ‘cultural genocide’ – or the destruction of tradition and standardisation of a global narrative that is unfolding around the world, not even in Tuvalu.